Product Schema

10 Comments » for Product Schema

1. Author says:

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   Hi Hardick,

   That’s perfectly acceptable, and actually preferred. The more data you can mark (reviews, name, address, etc…) the better understanding SE’s have of your page.
2. Hardik Chauhan says:

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   What if i add more than one rich snippet?
   Like a review and local business both?
3. Author says:

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   Hi Roby – it gets added wherever you’re wanting to display the info you are marking up. For example, if you’re marking up a product name, description, and rating stars, you would add this markup wherever on your site you are wanting to display product name, description, rating stars, etc…(i.e. Amazon – they would want to add this info in the body section of their site where they’re listing our their products). Please note that you may likely need to use CSS to make this markup look more “refined”.
4. roby says:

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   Where exactly do i add the tags?
   In the or body section b4 ?
5. Özer Kavak says:

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   Code on my previous comment was:
(div about="#offering" typeof="gr:Offering")
(div rev="gr:offers" resource="http://www.example.com/#company")
(/div)
... (offer properties)
(/div)

6. Özer Kavak says:

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   Code on my previous comment was:

   ... (offer properties)
7. Özer Kavak says:

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   Thank you for this tool.

   I want you to ask about connection of a company and offer.
   Company Website: http://wwwexample.com/
   Imagine that company item defined (with schema.org + microdata) on homepage: http://www.example.com/#company

   Assume that i will add your generated code to my product subpage: http://www.example.com/product1.html

   How will i connect this offer to the company by using microdata?
   For example in RDFa (with GoodRelations vocabulary), it was:

   … (offer properties)

   “rev” and “resource” are not available for microdata. I couldn’t find an example.

   Thank you for your kind interest.
   Özer.
8. Author says:

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   Hi Robert,

   The rating value should be a numerical value (i.e. 3, 4, 4.5, 5, etc..). That’s how schema.org labels it on (http://schema.org/Product).

   In regards to ‘what is to stop someone from rating everything 5 out of 5′ – that’s a valid question. The short answer is that it’s virtually impossible to prevent fake reviews. However, I think users are becoming more of an educated buyer. If a company aggregates their ratings (i.e. 5 star scale), then users are being trained to seek validation of those ratings. Amazon does a great job at this – they validate the star rating with a link to the actual customer reviews that made up the star rating. I would recommend doing the same, it may help build trust with your users and increase conversions.

   Granted not all users will validate and will just trust anything they see, but my guess is that after they get “duped” once, they’ll probably do a little bit more homework next time.
9. Robert Crabtree says:

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   Hi
   Should the rating be 5 or ***** and what is to stop someone from rating everything 5 out of 5?
   Regards
10. Anonymous says:

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    Thank you so much! for the possibility to generate this code. I still have to study some more, but in the mean time i can do some experience here in holland.

    God bless you